Union Minister of State for Textiles U Dhananjaya Kumar, inaugurating the conference, said the industry should strongly make an appeal to the Centre to increase the import duty on coffee from the present 35 per cent to 100 per cent. The Centre had no active role to play in the matter of holding the prices of agricultural produces including coffee, he added. He also exhorted the industry to formulate a scheme to popularise the domestic consumption of coffee in non-traditional areas. He felt the industry had not not made efforts to expand the coffee consumption internally and the consumer was conveniently forgotten. The World Trade Organisation was not a monster and it was the creation of all like minded countries to facilitate multilateral trade activities, he said.