Well, if you are lucky, it's not impossible to win such a marvellous gift. In this electronic age, a word of mouth jewellery promotion campaign has already begun to lure jewellery connoisseurs.

With festive season round the corner in the US, top diamond and gold producers - De Beers and Anglo Gold among others - are in an interesting round of winning the jewellery buyers and connoiseurs of the sparkling stone as also the yellow metal that's sliding on the global markets since the past year or so.

While De Beers, the global rough diamond major, has sponsored a unique, week-long Internet diamond jewellery promotion drive beginning November 13, the gold major, Anglo Gold, has joined hands with other gold producers, gold jewellery designers (Lee Moriss, Chimento, Roberto Coin), and top jewellery names (Tissot) across the western part of the world to promote the yellow metal once again. After a gap of five years, the World Gold Council has launched an ad campaign that targets the fashion and jewellery conscious American women. Aptly coined `Gold Fashioned Girls' the ad campaign is once again aggressively promoting gold jewellery in the US and wants to say ``Yellow gold is definitely back''.

On its part, the US-based Diamond Info Centre (DIC) launched on Tuesday an unique, week-long Internet jewellery promotion drive that ends on November 19.

Joining the jewellery promotion bandwagon are few other leading diamond jewellery makers. Amongst others, the American Jewellery Corporation too recently introduced a new Internet site for its productline called ElegantChoice.comThe diamond jewellery enthusiasts want their clients, and their friends too to log on to `adiamondisforever.com'. The winner will be chosen on November 20 and will be notified by mail. What is more interesting, is that the week-long Internet promotion will preview the new De Beers' Christmas Commercial `Tree' prior to its television premier on November 19.

Diamond industry sources say, around 1.6 lakh pre-registered customers will receive a e-mails inviting them to preview the new commercial. Following this, the visitors will be asked to guess what type of jewellery is concealed inside the gift box features at the end of the video. The user who guesses it correctly, will be entered into a sweepstakes to win the hidden diamond gift, which is valued around at $10,000.