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Rich techies hit the sack early -- so what does that mean for
Our eFE Bureau
New Delhi: Ever wonder what the haves like to have? When in come to quality tube time, top Indian professionals enjoy watching the news on television most, followed by entertainment in Hindi and other regional languages, entertainment in English, sports and music. Businessmen and lawyers are the keenest on news, followed by software professionals, scientists, professors, executives, chartered accountants and engineers. However, when it comes to watching sports, music or English entertainment, software engineers are the couchiest potatoes, according to a survey sponsored by BBC World and conducted by ORG-Marg and Starcom.In its first survey of upmarket Indians, BBC World has tracked the media habits, attitude, lifestyle and product consumption pattern of the country's leading consumers. The first round of results of this BBC World-Starcom-ORG-MARG Survey was announced here on Monday Called `Horizon 2000', the complete findings of the survey will be rolled out in a series. The key findings:
Success: The survey has shown that a software professional has achieved success at a much lower age than his peers in other professions such as doctors, lawyers, CAs, engineers, professors and scientists. What the techie has achieved at the age of 30, others have got at around 38. n Work Experience: If professors and scientists get to the upmarket level after 15 years of experience, software professionals reach that level in six years, lawyers and CAs in 12 years, doctors and businessmen in 13 years, engineers and executives in 14 years. Time at work: Most professionals appear to spend around 10 hours at the place of work.
Sleep patterns: Software professionals, executives and professors go to sleep early by around 10.50 pm. Doctors are the last to hit the bed past 11.15 pm. Software professionals sleep the most for 7.8 hours, while engineers sleep for 7.4 hours, businessmen, executives and CAs 7.3 hours, doctors 7 hours, lawyers, professors and scientists 6.9 hours.
Surfing: While most software professionals like to surf the Web, on holidays their surfing goes down below others. On the other hand, professionals such as CAs, doctors and scientists surf more on holidays.
Spending: Businessmen own durables worth Rs 415,000 on an average, followed by doctors having Rs 364,000 worth of durables. Professors and scientists possess the least with durables worth Rs 270,000.
Openness to change: Software professionals are the most receptive to change, followed by executives, businessmen, lawyers, engineers and CAs. Doctors score the least, as far as attitude to change is concerned.
Vacations: Businessmen have the money and inclination to vacation abroad the most among this group. Professors and scientists show minimum enthusiasm in vacationing abroad.
According to Mr Jeremy Nye, Head of Research for BBC World, the purpose of the survey is to understand the upmarket Indian consumer and viewers. Why only upmarket consumers? Explains Mr Nye: ``Although BBC World is a free-to-air channel, the viewership of the channel is upmarket.''
Horizom 2000 had a sample size of 4,700 covering six cities-Delhi, Mumbai, Calcutta, Chennai, Bangalore and Hyderabad. Having spent approximately 50,000 pounds on it, BBC is portraying Horizon 2000 as a landmark survey with its focus group constituting about 0.3 per cent of the urban Indian population. The male-female ratio in this survey was 90:10, against an international norm of 84:16 ratio.The survey took into consideration top professionals with a benchmark of at least Rs 15,000 monthly income. But as Mr Ashok Das, Research Head, ORG-MARG, pointed out that the actual income of the people interviewed for Horizon 2000 was much higher than Rs 15,000. The professionals included doctors, chartered accountants, engineers, software professionals, professors, businessmen, lawyers and executives. The selection of the people was based not just on their monthly income, but also on how much they spent or desired to spend on durables. Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.
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