Briefing the media in Bangalore on Friday, Mr Subberwal said the company had already invested Rs 4 crore to set up a plant in Hyderabad which would cater to the entire requirement of the Indian market. The company would also invest Rs 5 crore towards brand promotion and advertisment in the country, he said. On the market expectations from India, Mr Subberwal said in the first year of its entry, the company was targeting a 30 per cent market share in the ready-to-cook foods market. The segment which grows at 40 per cent per annum is pegged at Rs 200 crore.

In India, Al Kabeer has launched frozen meat, wide varieties of ready-to-cook product and limited varieties of vegetable products.

Initially, the products would be made avilable in 10 cities while in six months Al Kabeer products would be available in 30 cities across the country.

In order to support its operations, the company has opened offices with cold storage facilities in Bangalore, Chennai, Hyderabad, Mumbai and Delhi. The company would install frezeers at over 300 retail outlets across the country, he said. Set up in 1973 in Kuwait, the company currently has presence in over 20 countries with five factories in Sharjah, Australia, the UK, Hyderabad and Bahrain.