Mela marketing -- Kumbh manna for FMCG brands
The Kumbh Mela 2001which is offering a 7.5 crore consumer attraction opportunity is being exploited to the fullest by FMCG majors like HLL, Colgate-Palmolive (India) Ltd, Coca Cola, Pepsi Co., Marico Industries, Godrej Soaps, Britannia Industries and Dabur to promote

Taj Group Sri lanka to launch multi-crore promo to attract Indian tourist
The Taj Group of hotels in Sri Lanka Taj Samudra, Taj Exotica and Taj Airport Garden are shifting their focus from the European markets to the emerging markets in Asia.

Nuveen Investments' edgy ads worked; marketers imitate the same techniques
It was one of the most hotly debated Super Bowl commercials of all time. Last year's ad for Nuveen Investments that portrayed Mr Christopher Reeve as walking drew ridicule and was derided as a creepy exploitation of celebrity tragedy.


  Global ad meet in Chennai
  Marico launches Shanti Amla hair oil at Kumbh
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