Bangalore : The Microland-promoted Planetasia.com is currently rewriting its business strategy with an increased focus on mid-market segments and large companies - digressing a bit from its earlier focus on start-ups and dotcoms -- according to the company's president Anand Sudarshan.Mr Sudarshan told The Financial Express that the company would announce its new strategy by March. ``The new strategy will be effective for the next three fiscals. This will realign our business areas and practices in tune with the changed market conditions,'' Mr Sudarshan said.
He said the company would spread its attention on three different areas including dotcoms startups - with the right revenue models, mid-segment companies ($200 million to 1 billion) and large global 2000 firms ($1 billion and above).
During Q3 of the current fiscal, dotcom startup businesses accounted for 15 per cent of the company's total business, mid-segment firms accounted for 60 per cent while large clients brought in 25 per cent. The company is targeting a turnover of $16 million by March 2001.
He said, ``E-business investment has been increasing among large and mid-sized firms,'' he said.
Planetasia.com to focus more on mid-market, large segmentsAccording to Mr Sudarshan, the company would continue to focus on the US while Asia Pacific and Europe would receive more attention. The company currently has four offices in the US. Recently, Planetasia.com hired two senior officials - director marketing & director business - for its proximity development centre in San Jose.
``In the last six months we have increased our focus on Singapore and by this month-end we will have an office there. We are looking at Hong Kong as well,'' he said. In Asia Pacific, the company currently has 8 active clients. It recently tied up with a large automobile firm in the UK for multiple projects including building up purchase management packages. ``Talks are on with three other companies in the region,'' he said. The company will soon have its London office operational.
Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.