ICICI-Prudential, which is a joint venture between UK-based Prudential with ICICI holding 74 per cent equity, would launch the products in two more cities of Chennai and Pune by the end of current financial year and were talking to various banks for the distribution network said Managing Director of ICICI-Prudential Shikha Sharma.

Earlier the company, which had inaugurated its operation in Mumbai last month had already introduced three schemes namely - Single Premium Bond, Save N' Protect and Forever Life - in Mumbai.

"With the blend of ICICI's local market expertise and Prudential's global experience, we are hopeful of playing a major role in expanding the life insurance market in India," she said. "Almost 370 advisors are expected to be appointed within the next 10 days as part of gearing up operations in Delhi," she said.

Besides for the mandatory IRDA specified training, the training company is investing in in-house training inputs to enable them to offer a superior quality advice to its customers in form of need based selling. The ICICI Pru Cashbak - a three-in-one flexible plan - combines savings, liquidity and protection and offers more frequent instalments of survivial benefits, while LifGuard is a classical low cost protection product.

"It is ideal for Indian consumer to get adequate levels of protection for his family in the case of death," she said and added that their schemes had many innovative features and flexible and comprehensive riders that covered health, disability and accident.