`Supermarkets will be a very successful model for India'
Dr Nirmalya Kumar, a professor of marketing and e-commerce at the International Institute of Management Development, Lausanne, Switzerland, has worked as a consultant and coach on marketing, branding, e-commerce, distribution and retailing with more than 35 Fortune 500 cos in 25 different countries.

Diageo plans a sneak play for its super bowl beer ad
World's largest alcohol marketer has figured out a clever way to end-run CBS's ban on hard-liquor ads and the network's exclusive arrangement with a beer maker, and get its own ads in front of Super Bowl viewers.

Marketplace
Nilkamal Plastics Ltd, which is into moulded furniture, has launched `Chair 2051' and `Chair 2052'. According to the company: "Chair 2051 has a net design on its back giving it a weave effect and Chair 2052 has a crown design on its back."


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