Trivia Technologies is the holding company with operations in two areas - wealthfront.com, a financial planner and tool site, and calciplus.com, a personal finance horizontal portal. Both these sites were acquired after Apnaloan acquired Trivia Technologies.

Mr Aseem Sharma, head, Calciplus, says, "This acquisition gives us a platform to reach outside of India as well as expand our library of tools to include more complex tools such as loan structuring tools, insurance tools to name a few." Mr Vishwanathan explains that one of their initial business models was to include decision tools, and the company was in the process of setting up a team for this process, at which point Apnaloan came across Trivia Technologies.

Apnaloan.com takes over Trivia Technologies
Apnaloan will continue to run the business under the brand name. The obvious benefit for Apnaloan is that they will acquire the client base of the acquired company. The acquisition, he adds, has helped Apnaloan Pvt Ltd as a business entity to enhance their revenue model in the current and the coming year.

Apnaloan currently operates in four cities and plans on expanding to six cities by the end of this month, and to 12 other cities by the end of this calender year.

Mr Vishwanathan said that the future plans of the company included the addition of more products, loans against shares, used car loans and revamp of their existing site, giving a new look and feel both on the front-end and their transacting process. The company, he added, would break even by June this year.