"Internet ads should be more entertaining"
The MD of IM Futures - the Consumer Communication Research Division of Media Worldwide - Sue Elms has 16 years of experience in the media and consumer research field.

St Luke's laws for building a world-class agency
St Lukes chairman, Andy Law. Speaking at `Future Shock' - the international Advertising Convention at Chennai on Saturday, he said that advertising agencies should constantly learn, experiment and assimilate knowledge.

KBC fizz -- Pepsi renews Amitabh contract
Following his stupendous success with Star TV's game show KBC, Pepsico has decided to renew its association with Amitabh Bachchan.


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