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Tuesday, January 23, 2001
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India's
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Marketplace
Pepe Jeans unzips new generation pants
Pepe Jeans has launched the `New Generation 12-Pocket Parachute Pants' series at select Pepe Jeans outlets across the country. The launch in India of this product line is part of Pepe's global strategy of simultaneously launching innovative products across different markets around the world. Using cutting-edge technology and the revolutionary `Tritech' fabric, the new series comprises of three styles all with twelve-pocket attachments designed for function and durability with each of them having a unique identity.New packaging and logo change for Nihar
Nihar has recently announced a change in its packaging and logo. The logo lettering is now in a fresh green colour and sports a leaf over the brand name. According to Mr D Shivakumar general marketing, manager personal products - Hindustan Lever Limited says: "In keeping with Nihar heritage, the new packaging is part of our constant endeavour on improvising and providing quality to our consumers. Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.
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Copyright 2001: Indian Express Newspaper(Bombay) Ltd. All rights reserved throughout the
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