Ray-Ban steps out of the shade
In its new avtaar as an acquired brand by Luxxotica Group, Ray-Ban will move up the value chain and be positioned as an upscale premium brand. The company has earmarked a marketing and advertising budget of Rs 2.5 crore (600,000 Euros) for adopting the new change in the year 2001.

Luxottica restructures Ray-Ban ops
In line with its lean and mean structure worldwide, the Luxottica Group has recast its sales and distribution structure and supply chain for its acquired sunglasses business Ray-Ban (India) in the country.

RK Swamy BBDO to launch new division Proximity
In a strategic move, the Rs 256 crore RK Swamy BBDO, India's seventh leading advertising agency plans to launch BBDO Worldwide's customer relationship management division called `Proximity' in India very soon.


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