The aggregation of verticals includes,among others, auto ancillary, chemicals, construction, telecom, iron and steel products, computers and paints and dyes. Intermediation provides an interactive platform to buyers and sellers of products, used machinery and even surplus inventory."The portal, in a very short span of time, has already transacted business worth more than Rs 500 crore," said Mr Mohan. Talking about the traffic the portal generates, he said, "nearly 30,000 companies log on to the site on a daily basis, spending 45-60 minutes on an average. The portal has almost 1.5 lakh hits and 30,000 page views per day." A new idea from indiamarkets.com is e-business centres, located at key industrial towns across the country.

These centres, which provide the required brick-and-mortar platform to corporates seeking to showcase their products, are also equipped with facilities that include work-stations and discussion rooms. "Presently, we have 27 working centres. However, by the end of March, the number islikely to increase to 70,"said Mr Viney Tandon, sales manager, indiamarkets.com. "The portal also offers a comprehensive Web-enabled business solution for manufacturers to buy and sell more effectively. The aim is to provide the Indian enterprise with e-business solutions that can be integrated with existing business practices," said Mr Anurag Dutt of indiamarkets.com. `Catalogue' is a new business solution that describes the profile, product range, business network and the USP of a particular company for empowering its business by generating enquiries from around the world.

The Web-enabled business solution includes e-buy and e-sell, which helps in procurement and disposal of products. "Major players like Compaq, Cerebra Technologies, Citibank, The Associates and a host of others are advertising on our site because of the huge traffic it generates," he said. The portal has a tie-up with Dun and Bradstreet India, which is a global leader in the provision of commercial credit, marketing and purchasing information. "The purpose is to provide the users with a D-U-N-S( Data Universal Numbering System) Number, which certifies that you are a genuine player on the Net," he said. In the near future, the site might be hosted on one of the world's biggest B2B portals, for generating more export enquiries relating to Indian manufacturers. Indiamarkets.com has been rated as the number one B2B site of India in a study conducted by Business Barons.