The four-point strategy is to out-perform the budget and previous years revenues and profits of Rs 8.4 crore by atleast 20 per cent, broaden product portfolio to serve the demands of Indian consumers, as they move up the income and aspiration pyramid, pre-position global brands in anticipation of lifting Quantitative Restrictions (QRs), and grow faster than the overall market for Bottled in India Scotch (BISS), in order to increase its market share.

Speaking to newspersons here on Wednesday, the company's CEO Srikant Illuri said, "The four point strategy will help us increase our share in the Indian market and thereby our turnover." According to Mr Illuri the Indian BIIS market is growing at a rate of 8 - 10 per cent, but the company is looking at a growth rate of aroung 20 per cent.

As far as pre-positioning global brands in anticipation of the lifting of Qrs is concerned, the company will bring its world-famous brands including Ballentines scotch whisky, Kahlau coffee liquor and Beefeater gin into India.Mr Illuri said, irrespective of what QRs have in store, we will bring in our international range into the country. We already have our premium products available in the country through select outlets like duty free shops."He added that hiking investments in the country is also on the cards he said.

The company, which claims 50 per cent share of BIIS market with its Teacher's brand at present, has till now invested Rs 300 million in the country.The company is also planning to export Teachers T50 from India.