"Our aim is to cover the whole spectrum of financial sector products, particularly to cater to the personal and to achieve this objective we are planning to operationalise these three channels, to be followed closely by insurance products," ASBL chief executive officer Darshan Mehta told The Financial Express on Wednesday.

The website was already offering equity and a host of mutual fund products and is set to start work on channel for insurance products in the middle of next month. Work was in progress on the three new channels to be launched on February 28. ASBL is a member of three major exchanges in the country - NSE, BSE and Ahmedabad Stock Exchange. However, net broking is available only on the first two exchanges.

A portfolio of loan products such as car, house, professional and personal finance would be offered under the loan products channel. Besides, advisory services would be made available to investors based on their specific constraints in repayment of loans and the best possible bargain in terms of costs, initial or interest ones, Mr Mehta said.

"Being a neutral site and not having products of our own, which create a conflict of interest, Moneypore.com is well placed to render personal advisory services to individual investors objectively, unlike those websites of major financial institutions," Mr Mehta added.

Under investment channel various investment choices would be provided including postal and bank deposits, deposit schemes of various developmental financial institutions like family bonds, flexibonds etc. While these two new products have the inherent revenue generating capacity, tax advisory service was planned to fulfil overall comprehension of the site than to produce any revenue, Mr Mehta said.