JVC to invest Rs 100 cr in first year
Leading audio visual and related software products major, the $8-billion Victor Company of Japan (JVC) has launched hi-fi audio/video systems, portable audio systems, car audio/video systems in the Indian market, this month.

EID Parry to focus on customer care
EID Parry, the Murugappa group company which manufactures the Parryware brand of sanitary equipment, said on Monday that it is recasting its marketing strategy lock, stock and barrel and would focus on growth in marketshare through customer care and renovation business.

`Indianisation is crucial for MNC products'
With over 40 years in the advertising, public relations, external affairs, issues management and corporate communications industry in India, US and UK, Tara Sinha has literally been through the genesis of the Indian advertising industry.


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