New Delhi, Feb 12: It's a battle station in the Rs 400 crore bottled water market, with another transnational ready with its aggressive plans: Nestle India plans to grab a 50 per cent market share in the next two years and be a strong No. 2 player in the next 2 to 3 years. ``I am convinced with the proposition we have, it's a feasible objective to be achieved in a couple of years,'' Nestle India's managing director Mr Carlo M Donati announced at the launch of its packaged water brand `Pure Life', on Monday. Mr Donati did not rule out the possibility of acquiring any existing brands. ``I don't exclude the possibility,'' Mr Donati added.The company, on Monday, ending all speculation and wait, finally announced the launch of its bottled water brand Nestle `Pure Life' -targeted at the mass market. Launched in 1-litre pack and priced at Rs 12, the product comes with a unique tamper-evident 3-D hologram seal, mounted on the shrink sleeve. Starting with Delhi, the product will be subsequently available in other cities across the country. ``Our strategy will be to ensure availability and leverage the consumer's trust in Nestle quality.
While not elaborating on the expected turnover from the water business or its contribution to the company's total turnover, Mr Donati said that the launch of Nestle `Pure Life' is an important occasion for the company and the contribution would be significant.
The water is being bottled at the company's new water plant at Samalkha in Haryana. Nestle India has already launched two of its global premium mineral water brands `Perrier' and `San Pellegrino' targeted at the niche markets. Nestle `Pure Life' has been launched, to cater to the extensive segment of popularly priced processed water in India.
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