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Marketplace
Coke cuts prices of Fanta, Sprite
Soft drink major Coca Cola has dropped the price of its two non-cola brands Fanta and Sprite by around Re 1 each in Delhi and West Bengal in the standard 300ml bottle. The new MRP for both the brands has been fixed at Rs 8. While the Coke spokesperson attributed the price drop in Fanta as a seasonal strategy to spur volumes, he did not confirm the price cut undertaken by the company for its other brand Sprite. Meanwhile, industry sources say that Coke has followed its competitor Pepsi which is also believed to have dropped the price of its orange drink Mirinda. Pepsi spokesperson, however, denied the news. Coke's announcement of the price cut comes as a rude shock to the industry which is already reeling under pressure because of the high excise and sales tax structure. Early this month, the two companies increased prices of their cola brands Coke and Pepsi by Re 1 in key markets including Delhi.BPCL offer for Petrocard users
Bharat Petroleum Corporation Ltd has announced a special offer to widen its Petro Card user base. Effective February 23, under its new promotion-Bharat Petroleum Silver Jubilee Scheme-all new subscribers of the Petro Card will get, in addition to the Petro Card, a host of goodies like petrol worth Rs 100, a Parker Pen worth Rs 125, and a McValue card. This scheme will be on till March 1, 2001. With this special offer, the Petro Card is being extended to Gurgaon, Ghaziabad and Faridabad. BPCL has just concluded a promotional offer-PetroBonus Festive Contest -open to all Petro Card users for a period of six weeks. The lucky prize- a Maruti Zen LX-was won by Pammi Jaggi of Delhi. Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.
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