New policy for government advertising on the anvil
The media units attached to the Information and Broadcasting Ministry will not be shut, the government has begun to act on the revamp strategy for these units.

Pepsi ties up with C2W to launch Mirinda Playzone
The market-savvy Indian corporates, the Internet is currently the final frontier. As part of its Internet strategy, Pepsi Foods Ltd has tied up with the popular contesting site Contests2win to launch `Mirinda Playzone' to promote its popular brand Mirinda Orange.

Polaroid to roll out instant cameras, films; to open exclusive outlets
After a sluggish performance in its eight-year tenure here, the instant imaging major the $2.15-billion Polaroid is getting aggressive on its India operations.


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