Tropicana to add two new flavours, double adspend Having established a national presence after a two-year stint in the country, Tropicana Beverages Company, a PepsiCo's subsidiary, is on an aggressive expansion drive adding new flavours, exploring new markets and increasing its visibility in the year 2001. Bharti Teletech targets Rs 160 cr from Beetel Bharti Teletech Ltd has targeted sales of 4.5 million telephone sets in fiscal 2001-02 with an enhanced focus on the retail segment. Sporting Frontiers to invest $ 10m on brand push The $20-million SFL plans to penetrate the Indian sports marketing arena through its Indian flagship this month. MICA placement -- Start-up salaries up 60 per cent for ad, marketing Unilever to run TV spots in digitised form, online Marketplace
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