"We have received over 2000 enquiries from various quarters, including existing mobile customers in Hyderabad in ten days since the launch," a senior company official told The Financial Express. We hope to cash in on this and turn a sizeable chunk of these enquiries into Mobitel customers, he added. "We are expecting between 5,000 to 8,000 potential customers in three months' time," the official said, and added , "We are mainly targeting `people-on-the-move', who spend Rs 3,000 monthly on phone rentals. The list of prospective clients includes mobile customers, travelling executives, small businessmen, courier companies and medical representatives, he added.

"It is too early to say that all cell customers will switch over to limited mobility, however, we hope to attract those who use the handsets for local calls," the official said. "Apart from this, the other niche area we are looking at is pager users" he said. "With the advantage of having over 28,000 wireless customers, we have decided to give priority to our wireless customers. Based on the response, the company will take necessary steps," the official added. "Any change in pricing, pattern or other decision will be taken only after tracking the trend and response to the service for a few days, however, we cannot compromise on the pricing front at least for sometime, he said. We will plan our move only after ascertaining the competitors' entry and their strategy," he explained. The handsets are very light, sleek and easily rechargeable as compared to cell phones. Moreover, the menu options are similar to those in mobile phones and additionally come with `no air-time surcharge'. "On the marketing front, thecompany will utilise the dealer channels, direct sale and media advertisements to push the concept and product very fast. The company may consider offering finance for handsets," he said.