Marketers, prepare to heal thyself Mumbai-based healthcare consultancy, Interlink, has developed an innovative tool, The Implementation Index, to monitor and evaluate the effectiveness of marketing strategies and performance in pharmaceutical Godrej Pillsbury launches non-sticky vermicelli After launching atta, cake mixes and a cooker cake mix, Godrej Pillsbury has forayed into the Rs 200-crore vermicelli market better known as semiya in India, with the "Pillsbury" brand. Coke account team also shifts to McCann During tough times, ad agencies resort to keeping messages simple Marketplace
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