It may be early days yet -- the film hit the decks of Surat only on May 1 -- but the response is already overwhelming. There is little the owners of `Raj Palace', the theatre running the film, could do little for all Titanic prints were simply lapped up.

In metros, the film was released on March 6, but took little less than two months to reach Surat -- not exactly known for patronising good English movies -- but going by the response it seems no one is complaining about getting to see the doomed love on a doomed ship that has already sunk many a heart all over the world.

The ill-fated romantic saga that has Kate Winslet and Leonardo DiCaprio sweeping everyone off their feet and later taking beneath the vast expanse of the Atlantic ocean, has already warmed the cockles of many theatre owners.

In Surat also, none has objection to shelling out Rs 40 and Rs 80 respectively -- both official rates, for the mini theatre has only two class -- for the three-and-a-quarter hour long affair. The theatre owner's son Chandra Vijay makes no bones of his desire to popularise his theatre by sweeping along the Titanic current.

The owners have decided to show only English movies to attract genuine lovers. In keeping with their plans to rejected dubbed versions, they have put up witty hoardings all over the city to woo lovers of English movies, who want to see the movie as it has been made and not the dubbed ones.

If Chandra Vijay is to be believed Surtis are in for many more Titanics. He has already created what he calls Americanised ambience, video games, fast food, heavy rhythm, snazzy lighting arrangement and all, and hopes to attract audience from all over the city.

Are not the rates a bit heavy on the pocket? Well, they are, but the film demands it, he says. The rates will be lowered for the forthcoming films, he assures.