Jindal was speaking to The Indian Express at Punjab Agriculture University (PAU), where had come to deliver the 12th Shri Ram Memorial Lecture on Management. Jindal is himself an alumni of PAU. He said that apart from Punjabi movies and songs, the channel would promote local culture as well as artistes who didn't get enough exposure on the national network.

For the first two years, the channel would be free of cost and then it would become a pay channel, he said. Jindal said that Zee TV had acquired ISP licences and would launch a limited online newspaper service within the next two months. A full scale service would start after six months, Jindal added.

On the merger with Rupert Murdoch's Star Network, he said that progress was at an advanced stageand banks were evaluating shares of both the companies. As for Zee TV's experience in the United States, he said that the response "was more than we expected. In the first four months we achieved our target of 50,000 viewers."

Earlier, while highlighting the role of cyber-technology in the development of the West, he said that while they earned from information, entertainment, research and music, India's economies were based on tangible resources that were limited.

In our country information is not provided freely, Jindal said, and that was the main reason why our share in the international trade hovered around 0.5 per cent. He added that for all-round development of the country free access to information was a must. Nowadays, garage-based cyber companies were controlling the destiny of the world, he said.