A half-an-hour act followed the talk, where Dabholkar reeled off practised one-liners in between ad slides and had the largely ad-student crowd in splits. Claiming to be a nervous speaker, he quipped in the beginning, ``If you don't believe in the concept of eternity, make a five minute speech.'' And after telling his listeners that humour was something advertisers resorted to only when they didn't have money for celebrity endorsement or expensive production, he went on to cite brilliant examples such as the print campaign which won the Golden Peacock at Cannes some years ago. ``An organisation of prostitutes in England which was trying to raise public support against the monetary fines they were subjected to released some lowbudget ads,'' he said, switching on the slide. It read: `What do you call men who take money from prostitutes -- Magistrates' followed by `Prostitutes are fined half a million pounds every year.'

This, said Dabholkar, was good advertising at its best: lucid, low-budget and with the ingredient solely responsible for making an ad memorable - humour: an element Dabholkar laced his speech with generously.