PUNE, Feb 5: India may be far behind in winning medals and laurels at the international sports scenario but there are certain Indian companies which have far excelled their global competitors in manufacturing sports goods and Cosco India Limited is one of them. While 70% of the Company's turnover of Rs 263.89 million in 1997-98 was generated through sale in domestic market the rest was achieved via export to the United Kingdom, Germany, Denmark, Japan, Australia, New Zealand, Canada, Sri Lanka and Nepal. The turnover figures have been impressive and have more than doubled in the last five years.The major clients in the International sports scenario are Adidas, Mitre, IUmbro and Molten (Japan and USA). Select etc. to name a few. They are the leading brands in their markets. In fact Cosco brand name has become the name to reckon with in the tennis, basketball, football, volleyball, and cricket field.
Established in 1980 Cosco India has carved out a niche for itself in the inflatable sporting ball segment, namely Basketball, Volleyball, Netball, Rugby, Water Polo Balls, Soccer ball, Beach Volley Ball, Tennis ball and of course, the Cricket tennis ball.
The company is well known for its tennis balls which are approved by the ITF and are used in Davis Cup for the last seven years. Top players like Jim Courier, Marcelo Rios, Leander Paes, Mahesh Bhupathi etc. all have played with Cosco Balls. Fitness is being the main focus in mind.
Cosco has made a foray into atleast health & fitness equipment which fulfills the need of aspiring health concious people of all age groups at affordable prices. Cosco has provided the sports lovers with world class Tennis, Badminton and Squash Racquets with latest designs and unmatched performance. Cosco products have also been used as official equipment by several national and international federations. Cosco has distinguished itself from competition and in recognition received many awards from the Government of India and Sports Goods Export Promotion Council.
According to a company release Cosco products are engineered and produced using latest state of the art techniques. Thus, delivering consistent performance in quality at the most efficient cost structures. Cosco not only has various end products Testing Machines but also complements this with high quality manpower. It has in house technical expertise of polymer technologists, engineers, chemists and state of the art R & D equipment, which targets the need of the customers while producing & innovating. Also in order to augment the market Cosco has set up a country wide distribution network of over 500 authorised dealers. All this is for a primary purpose -- The development and growth of sports.
Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.