Zutshi said Samsung expected new product line-ups and penetration into newer markets to drive the turnover. Samsung recently introduced its products in Patna and Orissa and in rural markets in Tamil Nadu and Punjab. "The plan now is to tap the rural market in Maharashtra with specially prepared products at affordable prices," he said.

The promotion campaign entails free gifts with purchase of any Samsung product, ranging from a bat and a ball autographed by Kapil Dev to an all-expenses-paid trip to England.