A division bench of Justice Arun Kumar and Justice DK Jain while issuing notice to BCCI asked the board to file its reply by September 16, the next date of hearing.

The notice to BCCI was issued after government counsel Rakesh Tiku submitted that it had no control over the players.

The court had issued notices earlier to the Union Government, Information and Broadcasting Ministry and Director General of Doordarshan (DD).

The public interest litigation (PIL) filed by Voluntary Health Association of India (VHAI) said that sports related advertisements of cigarette were rapidly growing and these have potential to `lure' children to smoking.

The PIL moved through advocate Prashant Bhushan sought to direct BCCI to immediately cancel all its contracts withIndian Tobacco Company (ITC) alleging that the players were ``popularising the company's Wills brand during matches covered live by DD''.