Barring Thackeray himself and his nephew Raj, top Sena leaders did not refer to the Election Commission decision. At his meetings at Amravati, as well as at Kalmeshwar in Nagpur district, Thackeray expressed strong displeasure over the order, while Raj, at his well-attended election rally at Buldhana, hoped that the electorate would react by electing the Sena-BJP alliance nominees with a bigger margin as compared to the last elections.

Describing the decision as anti-democratic, Raj Thackeray submitted that a person whose patriotism cannot be challenged, has been debarred from voting and contesting the elections in violation of the Representation of People Act. Raj Thackeray further said that even the main accused in the 1993serial bomb blast case, Tiger Memon and his family members, figured in the list of voters, but the name of Sena chief has been struck down.

In his media campaign, Thackeray has raised basic questions and has taken strong objection to the delay in taking a decision on the judicial order. ``Is it a crime to be a patriot? This man openly expressed his love for his country, so they punished him by taking away his right to vote. Is it fair? You decide,'' is the part that runs through the entire series of advertisements.

The series also points out that it took 12 years to deprive Thackeray of his right to vote and hence justice delayed is justice denied; that any Indian can dream of becoming the Prime Minister, even those who want to donate Rs 2000 crore to Pakistan; a lady born in Italy can stand for elections, a man born in India cannot.

Thackeray's views on Sonia Gandhi's entry into politics and the demand of former defence minister Mulayam Singh to donate Rs 2000 crore to Pakistan to tackle poverty inthat country have come through in the advertisements. Thackeray's contention was that in a country with a population of 100 crore, it was shameful that a section of Congressmen were projecting Sonia as the next Prime Minister.

Ever since the Congress declared Sonia Gandhi as its Prime Ministerial candidate, Thackeray has launched a campaign against the party and specifically against her. Subsequently, not only the BJP, but even ex-Congressman Sharad Pawar supported the demand.

In fact, Pawar set up his own party the Nationalist Congress Party in protest against the decision to make Sonia the prime ministerial candidate. Thackeray also contended that the the government should take drastic steps for the deportation of Bangladesh refugees as their credentials were doubtful.