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Friday, August 27, 1999

Interactive Multimedia launches youth portal

ENS ECONOMIC BUREAU  
MUMBAI, AUG 26: Interactive Multimedia Technologies (IMT), a Mumbai-based firm, is planning to launch a youth portal in association with a national daily to tap the segment with the most spending power. The company recently launched a site which features analysis, contests and downloads on the elections, chunav99.com. The firm is targeting a revenue of Rs 50 lakh from the site and around Rs 2.5 crore for March 2000.

It has implemented a multimedia marketing solution on CD-ROM for AFL Infotech. The solution will be used to market the AFL's software for clearing and forwarding agents. It had earlier implemented a multimedia kiosks-based solution for Dewan Housing, the firm's promoter Hetin Sakhuja said. Its other plans include launching a millennium site as part of the portal in mid-December. The site will focus on events centred around the millennium and webcast important events happening across the world to mark the occasion like the one to be held at Ajanta and Ellora, Sakhuja said. Sakhuja holds themajority stake in the firm and 25 per cent is held by a corporate.

Its future plans include a tie-up with an advertising agency to offer solutions in print, TV and new media. While IMT will continue to focus on new media solutions it will act a single contact point for the other media. By March 2000, branch offices will be opened at Bangalore, Delhi, Hyderabad and by 2001 the firm is expected to grow from 30 people to 150 people. IMT is also aggressively marketing new media solutions as websites, diskette presentations, CD-Roms and sound production.

Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.


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