DSF unveils `Win-the-World' promotion

DSF unveils `Win-the-World' promotion
ENS ECONOMIC BUREAU

Mumbai, Feb 14: Dubai Shopping Festival (DSF) in association with AI Rostamini Group, the key sponsor to DSF, has unveiled the `Win-the-World' promotion offering a daily prize of 24-day family holiday to nine global cities.

The daily prize will be open to residents and visitors shopping at some of the best outlets during the festival and covers round-trip business class airfare and five-star accommodation in Dubai, London, Amsterdam, New York, Los Angeles, Hong Kong, Bangkok and Mumbai. The prizes are valid till December 30, 2001.

DSF deputy chief executive officer Ibrahim Saleh said: "Each holiday will begin and end in Dubai for a total of ten days, five-nights stop-overs in each of the following cities such as London at Hilton Langham or Le Meridien Waldorf; Amsterdam at Krasnapolsky or Okura; NewYork at Marriott Marquis or Sheraton Manhattan; Los Angeles at Le Meridien Beverly Hills or Renaissance; Hong Kong at Holiday Inn Golden Mile or Grand Stanford Intercontinental' Bangkok at JW Marriott or Le Royal Meridien and Mumbai at Taj Mahal Hotel.

Said Saleh: "People always expect great surprises from DSF, and the win-the world promotion is something that will meet their expectations. It is also a fitting tribute to the DSF 2001 theme `One World, One Family, One Festival'."

Arabian Automobiles (AL Rostamani Group) general manager Michel Ayat said: "The dream holiday meant for 31 lucky shoppers have the option of choosing any or all of the listed destinations. They would also have the flexibility to choose destinations other than those listed above, provided these fit into the round-fare offered by the airlines."

According to Ayat, "The Win-the-World promotion replaces last year's Nissan Patrol-a-Day: promotion in which Shoppers spending a specified amount in participating outlets got a chance to win a four-wheel drive on each day of the festival." The promotions will be valid in outlets belonging to DSF patrons, Key Sponsors and Support Sponsors.

Added Ayat: "The winner will be announced every night at a live telecast on EDTV."