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On a private channel programme, the head of Coke in India emphasised the importance of the distribution chain. Coke, he said, should be available on demand off the shelf in every remote village across the country. The reasoning was impeccable and the platform, specifically and generically, from which the logic was aired just right. For demand followed visibility and the electronic media delivered exactly that.
B R Ishara directs Ashq for the small screen Shekhar Suman, the busiest actor
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